New Home is a Bay Area-based company opening “Big Box” sized showrooms that will offer green building supplies for consumers and builders. Rich Rifkin, the founder of New Home, plans to start by opening 10 stores in the Bay Area and Sacramento. The stores will offer over 200, 000 products as well as educational materials and videos. The first stores are slated to open in San Rafael and Dublin (two good places to start, IMHO).
An online presence will be important to the success of the business, and Mr. Rifkin is off to a good start. The website, www.newhomeinc.com is under construction (pun, if there is one, intended), but offers a look at what’s to come. Essentially, the website will offer a virtual version of the green building mega-stores.
Everything is in the nascent stages, but Mr. Rifkin’s idea is likely bound for success. With the overwhelming momentum of greening building codes, large outlets specializing in green products are not only novel, they’re essential.
The Conta Costa Times ran a good article on this: Click Here
Thanks to Jennifer Rankin for tipping me off to this story!
